How To Shift Your MSP Marketing Strategy To
Achieve MORE Revenue And MORE Profits With FEWER Clients And LESS Work
Most MSPs Are Stuck Supporting Cheap, Low-Margin Clients Who DON'T Value IT. We'll Give You A Proven Plan To Replace Them With High-Value Clients (HVCs) Who Appreciate You, Take Your Advice And Are Willing To Pay A Premium For Quality IT Support
Choose Your City
ATTENTION: This 2-Day Event Is FREE To Our Active Producers Club, Accelerators, MSP Launch And Toolkit Members.
The $100 Is A Refundable Deposit To Simply Hold Your Seat Since Our Events Tend To Sell Out. Non-Members Can Register For $100 But It’s Not Refundable
Day 1 Of 2
Back By Popular Demand, NEW And ENHANCED!
How To Generate More Revenue, Profits And Enterprise Value By Attracting And Developing HVCs (High-Value Clients)
From Robin Robins
CEO and Founder, TMT
99% of all MSPs ask the WRONG question when it comes to marketing: How do I get more clients?
The more strategic and sophisticated question is: “How do I attract and develop more right-fit HIGH-VALUE CLIENTS who understand the value of what I do so I don’t have to defend my fees and deal with the frustration (and risk!) of stubborn, cheap clients who won’t listen to my advice?”
At the core of this question is TRUST.
The MSP sale is based entirely on trust. There is no visible or demonstrable deliverable. Your client doesn’t know what “good” is and cannot tell if your process is superior. Your services cannot be tested in advance. The “product” is an intangible: peace of mind. You can’t rely on “before and after” photos. Therefore, the degree of difficulty in getting clients to trust your advice and buy is HIGH.
But when you know how to engineer your marketing and sales process to position you as a TRUSTED AUTHORITY, you have an enormous advantage over the vast majority of MSP competitors – even those selling at cheaper prices.
- You get to enjoy the ability to pick and choose who you accept as a client.
- You gain the priceless reputation of being the MOST TRUSTED MSP in your marketplace.
- You stand out in a “sea of sameness” to more easily attract HVCs.
When you implement this superior approach to growth, you open the door to higher fees and greater margins with more respectful, cooperative clients.
You reduce the amount of cost and effort to generate MORE leads. You eliminate long sales cycles and reduce fee resistance. You simplify operations by needing fewer clients to make the same income, which means less overhead, fewer employees and less chaos.
The problem is that high-value clients are in the minority and competition is fierce to secure them. You won’t attract them with the “usual” marketing most MSPs employ. It requires a unique and somewhat “illogical” approach to marketing and sales, along with a very intentional and strategic plan – all of which you will be given at this event.
Day 2 Of 2
How To Use AI To Make Marketing FAST, EASY And Get More Leads And TRAFFIC Than You Ever Thought Possible
“Growth Is Optional, Change Is Inevitable!”
An opportunity that’s rarely ever seen exists right now. AI has created an unlevel playing field where you have a chance to beat your competition by using tools that allow you to do more than you’d ever think possible, in less time, less (or no) expense, with less personnel.
In just one day you’ll see how to leapfrog your competition IF you know how to use simple AI tools to create and multiply your content to get more traffic, leads and appointments.
You can do this withOUT more staff, withOUT spending a lot of money and withOUT special skills other than being able to follow some simple instructions. Ignore these strategies, and a hungry competitor WILL pass you by.
With four unique sessions you’ll get a full day that will equip you to be more productive today and give you the jump you need to take advantage of this unique opportunity that hasn’t been seen in decades.
Session 1:
The State Of AI: Tools You Can Use Today, PLUS What’s Happening In The Next 12-18 Months That Every Business Needs To Know
The way we do business is changing faster than ever, and in this session, you’ll discover the range of tools that are available that can totally transform how you do business today. We’ll preview the most promising, exciting and downright weird AI tools that are hitting the market in the near future that will become commonplace in business.
You’ll discover a variety of simple tools, features and strategies you can take and use immediately, that’ll put you on the leading edge and give you a huge advantage over your competition. You know AI isn’t a trend, but there’s so much out there that you might not know where to start. This session is going to give you the plan to follow to go from zero to 100 immediately and let you peek into the future or what’s to come.
Sessions 2 & 3:
Using AI To Get Traffic, Leads And Appointments Using Content You Already Have
In this double-session workshop, you’re going to dive in and use programs to create search engine-optimized content that you can publish before you leave. You’ll see how to do in minutes, what used to take days, and with a staff of just one part-time person who needs no previous knowledge.
Live, you’ll create videos (without ever speaking or being on camera) that you could publish immediately and that your ideal clients would actually be interested in.
You’ll create YouTube videos that routinely get MSPs hundreds of views, when they were getting less than 10 views before.
You’ll see how to sneak into the mind of your ideal client, and in minutes have a marketing piece written specifically for them that’ll blow your mind with its accuracy and astound them, because you’ll speak to them like no one else has.
AND…you’ll leave with a process and plan in place to get this done in minutes a week and build a perpetual marketing engine in your business.
This double session is unlike any other, where you’ll get things done instead of leaving another conference with an ever-growing to-do list.
Session 4:
How To Create A Killer Webinar That’ll Have Leads And Clients Attending Like Crazy And The Plan To Convert Them Into Clients!
AI is the hottest topic out there today, yet it’s one that most small to medium-sized businesses still know very little about.
They desperately want the info, and that’s where you come in.
In this session, you’ll get the exact webinar you can use “out of the box” that will have small businesses clamoring to sign up to attend. You’ll get the scripts, the slides and the transition to getting appointments so you can turn these attendees into clients!
But…it doesn’t end there. You’ll also get ALL of the marketing pieces you need to get people registered, attending and the follow-up for appointments.
There’s an opportunity to be a sought-after speaker either in-person or virtually, and this session will give you the knowledge and tools you need to become the expert and get leads and appointments like never before.
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Get These Incredible Tools, Templates And Campaigns When You Register And Attend
NEW Trust-Based Marketing Tools, Templates
And Campaigns!
All Attendees Will Receive NEW And UPDATED Trust-Based Marketing Campaigns, Templates And Sales Strategies They Can Instantly Implement To Raise Prices And Start Attracting HVCs .
Special Session: MSP Marketing Blueprint For Beginners
This Session Is Specifically Tailored For Toolkit Members And Those Not Currently In A Membership
Most MSPs simply want to get one to two new good MSP clients a month who value IT so that they can make the income they want (and deserve!) and grow their business in a reliable, consistent way. But in order to do that, you need to know how to implement a marketing plan that will consistently attract quality clients that doesn’t rely solely on referrals and word of mouth. Problem is, most MSPs don’t know where to start or what to do when it comes to marketing, which makes them feel stuck and confused. If you’re that person, this workshop will give you the clarity and answers you’ve been looking for.
Your Price: FREE
During this session we’ll reveal:
- The most basic and fundamental marketing assets, tools and campaigns you should start with.
- How to get clients when you don’t have a bottomless pit of money.
- The truth about digital marketing that most agencies won’t tell you (because they’re trying to sell you stuff).
- A roadmap to progress your marketing after the fundamentals are in place.
40 attendees MAX per city. This session will run the evening before Day 1.
FAQs
Yes, you should attend; better than 80% of the attendees will be members who attended Rapid Implementation and Boot Camp, and the content shared here will be entirely NEW.
Day 2 will include a workshop session with a strong focus on AI implementation so you’ll walk away with completed work and how-to’s that you can apply to your business right away.
The entire event is 2 days, starting at 8:30 a.m. and ending at 5:30 p.m. on Day 1, followed by a happy-hour networking reception. Day 2 will start at 8:30 a.m. and ending at 4:00 p.m. A more detailed agenda will be provided after you register.
The reason this event is so inexpensive (cheap!) is that our sponsors have covered the majority of the costs, and therefore we don’t need to charge our normal workshop rates of $1,000+ per person. You can be certain the value and content will NOT be “cheap” and will be well worth your time.
You can cancel and get a refund if you give us at least 10 days’ notice before the event starts. If you notify us later than that, or if you no-show, you forfeit the refund. However, you CAN transfer your registration to another event, provided that location has availability.
Absolutely! We WILL have information, strategies and freebies for our MAP Keap members (as always), but the majority of the content, sessions, tools, campaigns and materials will be applicable and usable to you regardless of what CRM you have.
No, you are responsible for booking your own travel and hotel. However, we have negotiated a room block discount at the hotel where the event is being held (that info will be provided to you immediately after registration). You can also use Airbnb if you want a cheaper place to stay. Uber and Lyft provide easy, accessible transportation to and from the airport, and some hotels have shuttle service (please see the location hotel for more details).
Breakfast and lunch will be provided both days, and a happy-hour networking reception on the first day. Day 2 ends at 4:00 p.m.
Fair Warning: The hotel room block is limited to a set number of rooms. Once it’s sold out, there is nothing we can do and you’ll have to pay full price to get a room or (possibly) find another hotel if they are sold out. Therefore, DO NOT WAIT to register, and book your hotel room ASAP.
Absolutely! Most attendees are bringing one or more people from their team who are involved with marketing and sales. It’s also smart to have them there with you so you don’t have to attempt to go back to the office and explain 2 days of content. I recommend you use this as a marketing “retreat” to work ON your marketing and sales plan with your team. It’s only $100 per person to help cover some of the food, beverage and incidentals.
If we are forced to cancel the event, we will notify you as soon as we get the news and give you an alternative date to attend, or provide you a refund (your choice).
If you register and discover that you cannot attend, just let us know at least 10 days in advance and we’ll provide you a refund or an alternative date/location to attend (your choice). If you don’t provide more than 10 days’ notice or no-show, you forfeit your refund but we will provide you with one of the event recordings.
What MSPs Are Saying About TMT’s Roadshow!
I was STUCK for eight straight years. I decided to attend Roadshow, and after implementing Robin’s proven strategies we added 40 new clients and $1,384,486 in revenue!
David Javaheri
Kelley And Shawnda Sanford
Matt Wellner
Jenn McGroary
Roland Parker
Bryce Servine
Centerpoint IT
Evan Desjardines
Ed Wenzel
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